Matt Kelley says: One Lucky Guitar  was founded at the tail-end of 2000. For a few years, it was kitchen-based, on Columbia Avenue, which is about as fine an avenue as I know. I always liked the idea of working in that room. It made me think of my high school math teacher, who would tell us that when mathematical formulas and shortcuts stopped working, you had to get in the kitchen and figure it out with your hands and your imagination and your gut. We started out doing album artwork and festival posters for local artists, which spread to clients across America and, eventually, the world. There are a million and one designers that want to do album artwork, and I'd say we got lucky, but, really…we just worked until our heads buzzed like beehives, as Midwesterners are wont to do, and then went right back at it for another shift. Halcyon days, halcyon nights. All the way, it's been based on conviction, courage and passion.

Eventually,  other companies picked up on what we were doing, and (as I love a vaguely uncomfortable situation) we reached out to work with them. Applying the same ideas from our work with record labels and musicians — to reach the heart and soul of the music, to find out if we believe in it, and to help communicate it and push to share it with the world — we began doing the same kinds of things for Berne Apparel and Matilda Jane Clothing. For Joseph Decuis, Grand Wayne Center and J K O'Donnell's. For Carson Boxberger, Heart Center Medical Group and CBRE/Sturges. And, with Lodge Design, the Lutheran Health Network.

Along the way,  we realized that as a young team that has chose to live and work in Fort Wayne, Indiana, we could say and do things that might show our commitment to the city. To making it better, to making it more invigorated. And so we've donated our time and energy to the Embassy Theatre, the Downtown Improvement District, Arts United, the Botanical Conservatory, SOMA Gallery, Fort Wayne Museum of Art and more, helping to stage unique art and music events, including the artists and musicians within our own walls and some from around the world. And we're gonna keep on doing it. OK, I'll wrap it up. This is kind of our 'Beggars' / 'Let It Bleed' era. We've got an E Street Band of a team, and, you know, we're still in that kitchen. It's just bigger, and on any given day, about the finest 1,100 square feet in the Midwest.